1225 ET - Dollar General is experiencing traffic growth, albeit at a slower pace than rival Dollar Tree, according to a report from Placer.ai. "After posting a robust 12.2% visit increase between July 2023 and July 2024, growth has decelerated to 2.9% year-over-year in July 2025," the report says. The location-analytics firm notes that, just because the discount retailer's momentum has cooled, doesn't mean the company has reached its saturation point. Currently, the chain's visits are largely concentrated in the South and Midwest. "Dollar General's established operational scale and proven rural market penetration strategy could drive significant growth for the chain in Dollar Tree's western strongholds," the report says. Dollar General is scheduled to report 2Q results Thursday. (connor.hart@wsj.com)
(END) Dow Jones Newswires
August 26, 2025 12:25 ET (16:25 GMT)
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