快手电商上线快手电商正式上线“国补合伙人”项目，首期24位主播入选，总粉丝量超过3.9亿人，月均带货销售额超过20亿。平台将为“国补合伙人”准备专属电商流量激励，主播可优选参与平台活动，获得更多曝光和资源位。 此前，为全力配合以旧换新政策落地，快手电商今年年初上线了2025以旧换新国家补贴活动，山西、陕西、云南、湖南等地国家补贴活动已接入快手，单品至高补贴2000元。 从落地效果看，以旧换新政策激发了平台消费热情。数据显示，今年618期间，覆盖了“大促心智品”的国补专项同样拉动相关类目商品GMV高速增长，GMV同比增长超50%的国补商家数达132个，手机、空调、冰箱、洗衣机、电视机等季节性绿色节能产品畅销。国补品类日期间，参与国补活动的品牌自播GMV突破峰值。
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