上半年净赚3亿,摆脱单一IP依赖,解密布鲁可的"小孩哥"经济学

Ofweek光电信息网
Aug 25, 2025

在中国潮玩市场竞争白热化的2025年,被称为“中国版乐高”的布鲁可交出了上市后的首份半年报成绩单——上半年营收13.38亿元,同比增长27.9%,成功实现从去年同期亏损2.55亿元到盈利2.96亿元的华丽转身。这份财报背后,不仅折射出中国"谷子经济"(周边产品经济)的持续升温,更揭示了玩具行业从单一IP依赖向多元化生态转型的战略路径。从IP依赖到矩阵形成,多元化战略初见成效布鲁可的崛起轨迹与中国...

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