哔哩哔哩-W广告及游戏业务驱动毛利率稳健增长,Q2实现净利润2.2亿元

第一上海
Aug 29

一、业绩表现与核心数据哔哩哔哩(BILI。US/9626。HK)在2024年第二季度实现收入73.4亿元,同比增长19.8%,符合市场预期。毛利率达到36.5%,同比提升6.5个百分点,主要得益于高毛利的广告及游戏业务增长。GAAP净利润为2.2亿元,Non-GAAP净利润为5.8亿元,同比增长354%。公司预计第三季度广告业务将保持双位数增长,但游戏业务因去年基数较高,收入将出现中双位数下滑。二...

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