文 | 陈默来源|食品板(ID:tyjspb)今天是八月份的最后一天,各大上市企业的上半年财报已陆续发布。其中,茶饮料的风云变幻,最是牵动人心。从无糖茶“千茶大战”,到有糖茶“暗流汹涌”,从品牌格局的重新洗牌,再到“1元乐享”的疯狂促销,如今的茶饮江湖呈现出哪些变化,又进入到怎样一个发展阶段?解读中国茶饮战报,让我们一探究竟。从“康统争霸”,到“康农争霸”一直以来,茶饮江湖的主旋律都是“康统争霸”...
Source Link文 | 陈默来源|食品板(ID:tyjspb)今天是八月份的最后一天,各大上市企业的上半年财报已陆续发布。其中,茶饮料的风云变幻,最是牵动人心。从无糖茶“千茶大战”,到有糖茶“暗流汹涌”,从品牌格局的重新洗牌,再到“1元乐享”的疯狂促销,如今的茶饮江湖呈现出哪些变化,又进入到怎样一个发展阶段?解读中国茶饮战报,让我们一探究竟。从“康统争霸”,到“康农争霸”一直以来,茶饮江湖的主旋律都是“康统争霸”...
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