呷哺呷哺出海启新篇:聚焦凑凑,以香港为战略支点

21世纪经济报道
Aug 29

21世纪经济报道记者朱丽娜香港报道  随着餐饮行业竞争的加剧,为了寻找更广阔的发展空间,近年来,众多内地餐饮品牌加快出海步伐。海外中国餐饮门店已经发展到近70万家,市场规模近3万亿元。  作为内地与国际市场的“超级联系人”,拥有700多万人口的香港,被视为内地餐饮品牌攻克出海“水土不服”难题的“前站”。香港特区政府投资推广署公布的数据显示,2024年上半年共引进了28间款待(服务业中的一个类别,...

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