走出东南亚的Shopee,进入美客多腹地

21世纪经济报道
Aug 31, 2025

21世纪经济报道记者董静怡 实习生朱祚钰五年前,当东南亚电商巨头Shopee决定进军巴西市场时,没有多少人预料到它能在美客多(Mercado Livre)的地盘上打开局面。如今,这个被视为“外来者”的平台已经成为巴西电商市场订单量的领跑者。日前,Shopee母公司Sea Limited公布了2025年第二季度业绩,其CEO Forrest Li特别强调了Shopee在巴西市场的表现,他在财报会议上...

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