8月29日，在复星国际2025中期业绩发布会上，复星国际董事长郭广昌谈到了舍得酒业的一款新酒：29度叫舍得自在。
他介绍两种人特别适合喝这款酒：
“一种像我们这种喝酒比较多的，既要喝老酒的风味，但是负担又可以减轻一点，所以29度是一种选择。29度，但是老酒风味不变。另一种年轻人想尝一下老酒，但是觉得52度太辣，但是要喝好酒，所以我觉得这舍得自在，29度是一个好的选择。也希望大家有时间看关注一下我们明天的发布会，也可以买来尝试一下。”他说。
资料显示，面对当前低度酒饮市场的高速增长，舍得酒业快速跟进，将于8月30日发布首款低酒度畅饮型老酒“舍得自在”。据悉，该款新品为29度舍得老酒，主打“轻负担、更醇柔”，达成了低酒度与高风味的平衡。舍得酒业表示，该新品不仅填补了低酒度高风味老酒细分市场的空白，也将完善并升级公司产品结构布局，助力拓宽白酒消费新人群与新场景，为下半年业绩增长注入新动能。
责任编辑：李思阳
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