可怜九月初三夜,露似珍珠月似弓。8月的最后一天,家电厂商充满对于金秋9月的诸多想象和期待,也迎来了2025年半年报的全面揭晓。从海尔、美的、格力,以及长虹、海信、TCL、老板、华帝、苏泊尔、九阳,还有康佳、创维等企业上半年财报来看,整个市场在家电国补政策助力下,市场内卷升级和消费更加集中。在家电圈看来,相对于上半年的内卷,主要头部企业还是迎来了量利双增,2025年下半年的市场争夺,并不乐观且充满...
Source Link可怜九月初三夜,露似珍珠月似弓。8月的最后一天,家电厂商充满对于金秋9月的诸多想象和期待,也迎来了2025年半年报的全面揭晓。从海尔、美的、格力,以及长虹、海信、TCL、老板、华帝、苏泊尔、九阳,还有康佳、创维等企业上半年财报来看,整个市场在家电国补政策助力下,市场内卷升级和消费更加集中。在家电圈看来,相对于上半年的内卷,主要头部企业还是迎来了量利双增,2025年下半年的市场争夺,并不乐观且充满...
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