八月底,一则Puma面临潜在收购的传闻搅动全球运动市场,将全球目光再次聚焦到中国运动品牌身上。这不仅反映出面对市场压力,国际品牌也在寻求战略协同,更深层次地揭示了以361度、特步、李宁和安踏为代表的国产运动品牌,其发展规模与市场影响力已不容忽视,正成为全球体育产业中的重要玩家。从最新披露的2025年中期财报来看,各品牌正展现出各自的发展特点,共同勾勒出中国体育运动行业稳步向好的积极态势。具体表现...
Source Link八月底,一则Puma面临潜在收购的传闻搅动全球运动市场,将全球目光再次聚焦到中国运动品牌身上。这不仅反映出面对市场压力,国际品牌也在寻求战略协同,更深层次地揭示了以361度、特步、李宁和安踏为代表的国产运动品牌,其发展规模与市场影响力已不容忽视,正成为全球体育产业中的重要玩家。从最新披露的2025年中期财报来看,各品牌正展现出各自的发展特点,共同勾勒出中国体育运动行业稳步向好的积极态势。具体表现...
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