知名时尚品牌重返中国市场,曾两度申请破产、全球开店超800家

21世纪经济报道
Aug 31

记者丨易佳颖 实习生黄诗茹编辑丨骆一帆 金珊近期,在杭州、上海、武汉等城市,又能看到Forever 21的身影。这是时隔1年,Forever 21第四次进入中国市场。而在Forever 21进进出出的这些年里,其他外资快时尚品牌也没有闲着。H&M正加速旗舰化布局,上海淮海路旗舰店计划9月重开;ZARA近期则推出黄油小熊快闪活动,通过联名热门IP吸引更多消费者。外资快时尚品牌对中国市场依然“执着”。...

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