在分析师电话会议上霸王茶姬创始人、董事长兼全球CEO张俊杰谈及“外卖大战”他认为中国企业正在经历从“中国制造”到“中国品牌”的发展阶段价格战可能短期吸引消费行为但长期来看不符合品质生活、高质量发展的路径。面对价格战霸王茶姬坚持三个原则：坚决不盲目跟风卷入价格战；坚持高价值品牌战略；通过技术创新和精细化运营提升优化运营效率。（新浪科技）。
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