白酒100元档竞争加剧,切入细分市场才能持久发展?

酒业内参
Aug 29

(来源:华夏酒报)从2023年开始,伴随着茅台集团开发“台源”投向市场,百元档价格带的竞争更为激烈。如今,在一线名酒、区域名酒纷纷加大针对“百元档”投入的情况下,其竞争态势如何?高端挤压、名酒挤压,导致百元档竞争更为激烈?近几年,除了台源、圆习酒等诸多头部酱酒品牌指向百元档外,实际上,很多名酒,包括浓香名酒、清香名酒也都或推出百元新品,或强化原有的百元产品,力图在百元级市场上展开竞争。华润啤酒自...

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