“星巴克祖师爷”百亿卖身,中产咖啡的尽头是打包出售?

21世纪经济报道
Aug 29, 2025

21世纪经济报道记者赖镇桃报道  “为什么我来到了世界上最有钱的国家,但这里的人却喝着最差的咖啡。”上世纪50年代,一位荷兰咖啡师刚落地美国加州就发出灵魂一问。  当时,美国咖啡确实是以“难喝”著名的,因为美国不种植咖啡,进口商想控制进口成本,就会选用便宜而咖啡因含量高的罗布斯塔豆,“便宜大碗”是优点,但口感经常会被嫌弃有橡胶味,加上美国人不拘一格的冲煮方式,最后出来的咖啡经常被形容成“有烧焦味道...

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