医美寒冬逆势赚1.7亿!美丽田园如何以"双美双保健"生态穿越周期?

生物科技馆
Aug 31

2025年上半年,医美行业呈现冰火两重天:多数机构深陷获客成本高企、增长乏力的泥潭,而美丽田园却逆势突围,交出营收14.5亿元、净利润1.7亿元的亮眼成绩单,门店规模扩张至554家。其核心密码,在于构建"生活美容+医疗美容+生活保健+亚健康医疗"的"双美双保健"协同生态,重构传统医美增长逻辑,在行业"流量依赖""业务单一"的困境中筑起穿越周期的护城河。破局关键一:生态引流替代流量厮杀,破解获客困局...

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