唯品会营收五连降背后:2025年Q2订单量跌2.43%、活跃用户减1.81%,特卖优势遭巨头挤压引争议

柴米匚
Aug 30

2025 年 Q2,唯品会交出了一份营收、订单量、活跃用户数全面下滑的成绩单,连续五个季度营收同比下降的态势,让其 “品牌特卖” 的优势地位面临考验。Q2 营收同比降 4%,连续五季度陷入营收下滑态势近日,唯品会发布 2025 年上半年及第二季度财报,多项核心数据呈现下滑态势。财报显示,2025 年上半年营收 520.75 亿元,较上年同期的 545 亿元下降 4.4%;运营利润 39.75 亿元...

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