独家 | 拼多多下场自制短剧,招聘策划、创造及拍摄人员

新浪科技
Aug 29, 2025

  新浪科技讯 8月29日上午消息,新浪科技独家获悉,拼多多开始招聘短剧类人才,或为其自制短剧进行准备。据了解,拼多多已在招聘平台招聘“短剧制片运营”,要求负责短剧内容的制作工作,包括前期选题策划、组织剧本的创作、把控拍摄和后期制作等,并要求有各大内容平台影视剧内容经验者优先,最好有过爆款短剧经验。

  新浪科技就此向官方求证,截至发稿暂无回应。

  据了解,拼多多自2019年起通过引入外部短剧内容、流量扶持、频道独立等动作布局短剧,但从未自主制作短剧,始终以 “采买+分成” 模式整合外部资源,核心目标是借短剧提升用户粘性,为电商生态导流。其短剧业务更偏向 “流量工具”,而非内容生产。(罗宁)

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