超级混动填补空白,沃尔沃需证明其能应对市场变革文|《财经》特约撰稿人 宋立伟 赵成编辑 | 江玮2025年,豪华品牌在新能源转型上的不确定感日益凸显。从市场反馈与企业表现来看,这种不确定性不仅体现在技术路线的选择上,更反映在转型投入与市场回报的失衡中,传统豪华品牌长期依赖的品牌溢价与盈利模式,在新能源赛道上正面临前所未有的挑战。数据显示,2025年二季度,包括梅赛德斯-奔驰、宝马、现代汽车、起亚、...
Source Link超级混动填补空白,沃尔沃需证明其能应对市场变革文|《财经》特约撰稿人 宋立伟 赵成编辑 | 江玮2025年,豪华品牌在新能源转型上的不确定感日益凸显。从市场反馈与企业表现来看,这种不确定性不仅体现在技术路线的选择上,更反映在转型投入与市场回报的失衡中,传统豪华品牌长期依赖的品牌溢价与盈利模式,在新能源赛道上正面临前所未有的挑战。数据显示,2025年二季度,包括梅赛德斯-奔驰、宝马、现代汽车、起亚、...
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