卖1美元奶茶,给员工20万年薪!蜜雪冰城哪来的底气?

财观潮头
Sep 01

洞悉商业本性,直击企业核芯作者|张杰“你爱我,我爱你,蜜雪冰城甜蜜蜜。”十年前,它还只是小城里的“平价奶茶铺”,十年后,它已经是一个横跨茶饮、咖啡、冰淇淋的全球饮品帝国。它靠均价1美元/杯的柠檬水,不仅撑起了149亿元的半年度营收和高达2300亿港币市值,还让公司八千多名员工平均年薪超20万元。01火爆爆火!在今年8月7日立秋当天,蜜雪冰城单日销量突破7500万杯,门店机器忙到“冒烟”,外卖小哥...

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