行业概览:从专业到破圈,从高端到下沉,高景气增长持续。中国户外鞋服市场千亿级规模,近年来保持双位数增长,高于全球整体户外市场增速;快速增长的动力一方面基于户外运动人群渗透率的提升,另一方面基于始祖鸟等高端品牌破圈后,高价品牌具备社交属性,同时引领时尚潮流带动平价品牌成为平替穿搭。户外行业近年来集中度持续提升,2024年我国前十大户外鞋服品牌市占率合计约29%,电商渠道TOP10份额达40%。其中...
Source Link行业概览:从专业到破圈,从高端到下沉,高景气增长持续。中国户外鞋服市场千亿级规模,近年来保持双位数增长,高于全球整体户外市场增速;快速增长的动力一方面基于户外运动人群渗透率的提升,另一方面基于始祖鸟等高端品牌破圈后,高价品牌具备社交属性,同时引领时尚潮流带动平价品牌成为平替穿搭。户外行业近年来集中度持续提升,2024年我国前十大户外鞋服品牌市占率合计约29%,电商渠道TOP10份额达40%。其中...
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