家电三巨头半年考:格力独木难支,海尔美的多元破局

北京商报
Sep 01, 2025

告别规模狂飙的上半场,中国家电行业已迈入以高质量转型为核心的下半场。消费电子行业分析人士向北京商报记者指出,行业竞争逻辑正在从拼规模扩张转向拼价值升级,价格战的逻辑不再适用,取而代之的应该是“价值战”——如何在新周期里找到增长新支点,成为所有头部企业的核心课题。奥维云网总裁郭梅德近期在行业活动中指出,当前家电行业正经历关键的动力切换:传统支柱品类虽面临短期调整,比如彩电2024年销售额1271亿元...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10