麦当劳公司首席执行官克里斯・肯普钦斯基(Chris Kempczinski)于周二上午接受采访时表示随着全球消费者对美国

智通财经
Sep 02, 2025
麦当劳公司首席执行官克里斯・肯普钦斯基(Chris Kempczinski)于周二上午接受采访时表示随着全球消费者对美国的看法逐渐变得不那么积极他们在消费选择上开始回避美国品牌。“美国的光环已有所黯淡” 肯普钦斯基表示。他透露麦当劳一直在追踪全球消费者对美国以及麦当劳自身品牌的看法。肯普钦斯基指出麦当劳传统上被视为标志性的美国品牌但公司数据显示消费者对这一快餐连锁品牌的看法并未变差这或许是因为麦当劳在海外运营的时间已相当悠久。该CEO表示麦当劳计划重点在当地社区培育品牌辨识度。目前麦当劳的业务已覆盖全球 100 多个国家和地区。

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10