摩根士丹利:中国酒店业迎来清冷暑假

锐艺商业
Sep 01, 2025

“旺季不旺,量价齐跌”用这八个字形容今年暑假酒店行业的市场现况再合适不过了!旺季周期也大幅缩短,传统暑期旺季从2个月缩水至1.5个月,2025年7月中旬已出现订单断崖式下跌,部分城市酒店预订量甚至低于平时周末。高考结束后的首批游客返程后,市场迅速冷却,家庭出游比例显著减少。摩根士丹利最新的研报数据显示,中国酒店RevPAR(每房收入)在今年暑期第一周(2025年6月29日至7月5日)同比下降了8%...

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