拆解蜜雪集团半年报:“总成本领先”筑牢发展护城河

环球老虎财经app
Sep 03

自建供应链掌控成本,孵化雪王IP打破流量壁垒,强化门店运营提质增效,蜜雪集团以其独特的“总成本领先”系统竞争力,重新定义了现制饮品市场的增长范式,并正将其已得到验证的商业模式,推广向全球市场。2025年上半年,现制饮品市场一边受资本市场热捧,另一边竞争也愈发激烈,相关公司业绩出现了明显分化。在此背景下,蜜雪集团用一份优异的“期中成绩单”,展现出了现制饮品行业规模化、全球化“示范生”的风貌。业绩落地...

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