决战美团、京东,阿里巴巴季度销售费用大涨超200亿

Ofweek维科网
Sep 04, 2025

8月29日,阿里巴巴披露2025年六月底止季度(简称2025年Q2)业绩公告,交出了上一季度的经营成绩单——收入微增,净利大涨,经调整EBITA大幅下滑。阿里巴巴本季度的两大动作是组织架构再次进行调整,从“1+6+N”架构正式收缩为四大业务板块,另一动作则是推出淘宝闪购,与美团、京东决战即时零售。这一季度,阿里巴巴销售费用投入高达531.78亿元,同比大增超200亿元,主要与推出淘宝闪购带来的补贴...

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