随着车市竞争日趋激烈，汽车厂商不断在产品设计、智能化、空间、动力、操控、舒适等方面提升产品力，以应对残酷的市场竞争。与此同时，车企在营销方面也越玩越花，例如雷克萨斯的香槟塔广告、上汽大众ID.3被烧毁送新车、众多自主品牌玩起国潮联名等。然而，部分营销方式逐渐偏离轨道，例如小型车宣传空间大、大型车强调灵活、低价车谈智能、豪华车谈性价比，甚至有车企用汽车追高铁证明速度、高空扔汽车证明安全。此类现象从...
Source Link随着车市竞争日趋激烈，汽车厂商不断在产品设计、智能化、空间、动力、操控、舒适等方面提升产品力，以应对残酷的市场竞争。与此同时，车企在营销方面也越玩越花，例如雷克萨斯的香槟塔广告、上汽大众ID.3被烧毁送新车、众多自主品牌玩起国潮联名等。然而，部分营销方式逐渐偏离轨道，例如小型车宣传空间大、大型车强调灵活、低价车谈智能、豪华车谈性价比，甚至有车企用汽车追高铁证明速度、高空扔汽车证明安全。此类现象从...
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