不卷价格战、聚焦高价值,霸王茶姬找到新增长引擎

新京报
Sep 04

新茶饮行业竞争激烈,海外市场被看作新茶饮企业新的发力点。在海外市场发展顺利的新茶饮企业霸王茶姬,日前发布上市后首份二季度业绩报告,其中显著的亮点是:海外市场业绩稳定,正成为其增长引擎。相较于2024年下半年,2025年第二季度,霸王茶姬持续进行产品创新,上线多款产品,让文化成为品牌的“情感锚点”。  霸王茶姬于2017年成立,2018年就设立海外事业部。2019年,霸王茶姬在马来西亚的首店开业,...

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