SK Telecom (KRX:017670) plans to establish its flagship store "T Factory" in Seongsu in February 2026, the telecommunications firm said in a Thursday release.
The 650-pyeong store aims to engage Generation Z through culture and technology. The three-story space plus annex will be home to 11 experiential content options, including interactive exhibitions, AI interactive art, cultural events such as concerts and talk shows, and pop-up stores, the release said.
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