9月3日,根据内部数据,亚马逊在美国的Prime Day活动期间新Prime会员注册数量未达预期。从7月8日至11日的四天活动及前21天的促销准备期内,新增会员540万,同比下降约11.6万,少于公司预期10.6万。其中,活动四天内新增会员160万,超出预期6%;但活动前的三周内新增390万,低于预期5%。
Source Link9月3日,根据内部数据,亚马逊在美国的Prime Day活动期间新Prime会员注册数量未达预期。从7月8日至11日的四天活动及前21天的促销准备期内,新增会员540万,同比下降约11.6万,少于公司预期10.6万。其中,活动四天内新增会员160万,超出预期6%;但活动前的三周内新增390万,低于预期5%。
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