编者按:本文来自微信公众号 娱乐资本论(ID:yulezibenlun),作者:张逸虹,创业邦经授权转载。今天你联名了吗?2025年,国内联名案例以千为单位计算,光是新茶饮的联名次数便近百次。从授权方来看,动漫游戏可以联、新上线的影视剧可以联,不仅有代言人,还可以继续做起明星小卡生意;从被授权方来看,上到千元的金饰手办,下到9.9块的玩具和食品,目之所及之处,似乎已经没有什么不能联动起来。对消费者...
Source Link编者按:本文来自微信公众号 娱乐资本论(ID:yulezibenlun),作者:张逸虹,创业邦经授权转载。今天你联名了吗?2025年,国内联名案例以千为单位计算,光是新茶饮的联名次数便近百次。从授权方来看,动漫游戏可以联、新上线的影视剧可以联,不仅有代言人,还可以继续做起明星小卡生意;从被授权方来看,上到千元的金饰手办,下到9.9块的玩具和食品,目之所及之处,似乎已经没有什么不能联动起来。对消费者...
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