【东吴食饮 | 深度】食品综合2025年中报总结:头部零食抢眼,连锁企业触底向上

东吴食饮
Sep 03

投资要点■休闲零食:行业结构性成长,魔芋等品类高景气,头部零食/量贩企业抢眼。渠道方面抖音的零食大盘增速在放缓,但会员制商超渠道的贡献愈发突出,已经有7家上市公司进入了山姆会员制商超,相比2024年再增2家。品类方面魔芋的高景气延续,2025H1盐津铺子魔芋产品的销售额同比增长155%,卫龙魔芋保持高增。1)收入端:2025年上半年由于高基数、渠道红利(尤其抖音电商渠道)放缓弱于行业平均水平。...

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