新立场Pro原创作者 | 刘星星编辑 | 王威虽然外卖大战的战火主要集中在咖啡茶饮板块,但并非所有头部品牌都愿意投身其中、为平台引流做嫁衣——霸王茶姬便是当下一个颇具代表性的“逆行者”。在近期的二季度业绩会上,创始人张俊明确表达了其“不参战”立场:“坦率地讲,霸王茶姬是为数不多没有参战的品牌。通过短期补贴为主导的竞争行为,对于长期的市场发展来说是不可持续的。对于现制茶饮企业而言,如果参战对门店...
Source Link新立场Pro原创作者 | 刘星星编辑 | 王威虽然外卖大战的战火主要集中在咖啡茶饮板块,但并非所有头部品牌都愿意投身其中、为平台引流做嫁衣——霸王茶姬便是当下一个颇具代表性的“逆行者”。在近期的二季度业绩会上,创始人张俊明确表达了其“不参战”立场:“坦率地讲,霸王茶姬是为数不多没有参战的品牌。通过短期补贴为主导的竞争行为,对于长期的市场发展来说是不可持续的。对于现制茶饮企业而言,如果参战对门店...
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