阿里、美团们烧钱,分众传媒得益丨消费参考

21世纪经济报道
Sep 04

21世纪经济报道记者贺泓源、实习生李晴烧钱的外卖大战影响了多个行业。比如,梯媒广告市场。梯媒巨头分众传媒财报显示,在上半年,该公司互联网行业广告收入同比增长89.22%至9.85亿元,占收入比例为16.12%。主要推力就来自,外卖大战下的增量投放。作为对比,上半年,分众传媒最大营收来源日用消费品行业广告销售额同比下滑10.87%至34亿元。同期,通讯行业广告收入3.26亿元,同比增长63.28%;...

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