小米出海三部曲:卖产品,打品牌,搬模式

e公司
Sep 04, 2025

小米之家曼谷百丽宫店,装修风格和商品陈列,几乎与国内如出一辙。年轻人在体验区用小米手机打游戏,家庭主妇测试扫地机器人是否好用,年长者更倾向于问询智能电视和智能空调的用法……每一次体验转化为订单,都会计入小米集团海外营收。与当地一般店面不同的是,这里不像普通商场那样堆满商品,倒像个科技展览馆,手机、电视、空调、冰箱都能联动起来玩。顾客能用小米手机调空调温度,在电视上直接看手机刚拍的照片,这种“人车家...

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