在奥维云网 2025 数字生态大会现场,北京大学汇丰商学院魏炜教授的演讲《AI 时代企业重构用户价值和商业模式的路径》,以大量行业案例与数据,揭开了 AI 浪潮下商业世界的底层变革逻辑。从 AI 短剧的爆发到泡泡玛特的市值奇迹,从海尔智家的转型到酷开网络的效率革命,他用鲜活实例证明:AI 不仅是工具,更是重构用户价值、商业模式与组织形态的核心力量。用户价值重构从 “功能满足” 到 “情绪价值” ...
Source Link在奥维云网 2025 数字生态大会现场,北京大学汇丰商学院魏炜教授的演讲《AI 时代企业重构用户价值和商业模式的路径》,以大量行业案例与数据,揭开了 AI 浪潮下商业世界的底层变革逻辑。从 AI 短剧的爆发到泡泡玛特的市值奇迹,从海尔智家的转型到酷开网络的效率革命,他用鲜活实例证明:AI 不仅是工具,更是重构用户价值、商业模式与组织形态的核心力量。用户价值重构从 “功能满足” 到 “情绪价值” ...
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