名创优品:MINISO LAND全球壹号店月销1600万,开业9个月销售额破亿

新浪科技
Sep 01, 2025

  新浪科技讯 9月1日上午消息,新浪科技获悉,位于上海南京东路的MINISO LAND全球壹号店公布业绩,单月销售额1600万元,刷新名创优品全球单店单月业绩纪录。据悉,IP产品作为业绩核心驱动力,销售占比高达83%。此前,该店开业9个月销售额破1亿元。

  名创优品财报显示,2025年第二季度总营收49.7亿元,同比增长23.1%。截至6月末,全国MINISO LAND已拓展至11家,覆盖上海、北京、广州、成都等核心城市,平均月店效达数百万。(罗宁)

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