有人借补贴迅速扩张,有人因缺席业绩承压。外卖平台疯狂烧钱,真正 " 吃饱 " 的却是新茶饮。2025 上半年,美团、阿里、京东三大平台激战外卖,各家至少烧出百亿抢夺用户,而新茶饮意外成为第二战场。原本一杯售价 15-25 元的现制奶茶,在各种补贴下价格疯狂跳水,甚至出现了 "0 元购 "。这种近乎赔本赚吆喝的玩法,让奶茶订单量激增的同时,争议声也随之而来。有人认为,外卖大战推高了门店 GMV,也让...
Source Link有人借补贴迅速扩张,有人因缺席业绩承压。外卖平台疯狂烧钱,真正 " 吃饱 " 的却是新茶饮。2025 上半年,美团、阿里、京东三大平台激战外卖,各家至少烧出百亿抢夺用户,而新茶饮意外成为第二战场。原本一杯售价 15-25 元的现制奶茶,在各种补贴下价格疯狂跳水,甚至出现了 "0 元购 "。这种近乎赔本赚吆喝的玩法,让奶茶订单量激增的同时,争议声也随之而来。有人认为,外卖大战推高了门店 GMV,也让...
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