KEEP(3650.HK)首次覆盖报告:AI能顶半边天

民生证券
Sep 02

运动科技领域龙头,25H1 扭亏为盈。公司作为中国运动科技领域的佼佼者,通过创新的“内容获客+消费品变现”商业模式,打造了覆盖“内容+硬件+服务”的全链路运动健康生态体系,主营业务包括自有品牌运动产品、线上会员及付费内容、广告及其他服务三大类。2025 年上半年,公司全面深化AI 战略,成功部署AI 基础架构重构系统平台,分阶段将核心工具与功能流重组为AI 教练服务;同时主动精简非核心低效体量,...

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