9月2日李斌在蔚来2025年二季度财报电话会上表示蔚来公司长期努力的目标是毛利率实现20%。其中蔚来品牌目标毛利率实现20%并在此基础上往25%努力。乐道品牌毛利率将在15%毛利率基础上争取实现更高毛利率。萤火虫毛利率是10%左右。公司在产品定义时已经做好充分准备为激进定价进行较强的成本支撑蔚来公司新一代产品有充分的成本竞争力这是基于长期自研技术积累已经成本控制措施达到的降本能力。
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