行业趋势:中国运动市场走向多元化,欧美日韩发展路径各具特色。中国运动鞋服市场规模达4000亿元,疫情前复合增速达17%,渗透率从2010年的7.3%提升至2024年的15.3%。行业经历三轮增长周期:2008-2010年专业运动与运动休闲共同崛起;2014-2019年高端运动时尚风潮兴起;2021年至今专业与户外运动主导多元化发展。欧美日韩运动行业渗透率普遍更高但发展路径分化:欧美以大众运动及硬核...
Source Link行业趋势:中国运动市场走向多元化,欧美日韩发展路径各具特色。中国运动鞋服市场规模达4000亿元,疫情前复合增速达17%,渗透率从2010年的7.3%提升至2024年的15.3%。行业经历三轮增长周期:2008-2010年专业运动与运动休闲共同崛起;2014-2019年高端运动时尚风潮兴起;2021年至今专业与户外运动主导多元化发展。欧美日韩运动行业渗透率普遍更高但发展路径分化:欧美以大众运动及硬核...
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