作者：谢之迎 编辑：陈晓平 图源：霸王茶姬“我们相信，补贴价格战不会长期持续，其影响会逐渐减弱。”8月29日，霸王茶姬董事长、CEO张俊杰表示，已放缓2025年的门店扩张节奏，以减轻对同店的压力。他选择回避“外卖大战”，规模上只录得温和增长。4—6月，总GMV为81亿元，净收入33.32亿，增幅大体在10—15%的区间；单季净利（经调整）6.3亿元，利润率达18.9%。避战的代价，同样清晰浮现。其...
Source Link作者：谢之迎 编辑：陈晓平 图源：霸王茶姬“我们相信，补贴价格战不会长期持续，其影响会逐渐减弱。”8月29日，霸王茶姬董事长、CEO张俊杰表示，已放缓2025年的门店扩张节奏，以减轻对同店的压力。他选择回避“外卖大战”，规模上只录得温和增长。4—6月，总GMV为81亿元，净收入33.32亿，增幅大体在10—15%的区间；单季净利（经调整）6.3亿元，利润率达18.9%。避战的代价，同样清晰浮现。其...
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