告别规模狂飙的上半场,中国家电行业迈入以高质量转型为核心的下半场。格力、海尔、美的三位家电行业巨头的年中成绩单,成为转型之战半途的直观例证。今年上半年,美的净利润同比增幅达25.04%;紧随其后的海尔智家净利润同比增长15.6%;格力则处于相对低位的转型期,净利润同比增长1.95%。随着三巨头交卷,家电下半场的竞争格局逐渐清晰。一方面,主业不再是简单的存量拼抢,而是向精耕细作换挡,通过场景化、...
Source Link告别规模狂飙的上半场,中国家电行业迈入以高质量转型为核心的下半场。格力、海尔、美的三位家电行业巨头的年中成绩单,成为转型之战半途的直观例证。今年上半年,美的净利润同比增幅达25.04%;紧随其后的海尔智家净利润同比增长15.6%;格力则处于相对低位的转型期,净利润同比增长1.95%。随着三巨头交卷,家电下半场的竞争格局逐渐清晰。一方面,主业不再是简单的存量拼抢,而是向精耕细作换挡,通过场景化、...
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