文 | 大V商业,作者丨刘颖今年堪称安踏并购动作最为激进的一年。除了完成对JACK WOLFSKIN的收购外,还投资了MUSINSA中国,并新成立了一家时尚电商公司。其中,近期落地的MUSINSA投资最受争议,市场质疑其所代表的时尚领域,是否与安踏长期聚焦的运动属性出现偏离。丁世忠在安踏半年报中提出了“三问”,回答了外界对安踏战略的质疑。三问分别是:世界为什么需要安踏?多品牌如何深化差异化战略?...
Source Link文 | 大V商业,作者丨刘颖今年堪称安踏并购动作最为激进的一年。除了完成对JACK WOLFSKIN的收购外,还投资了MUSINSA中国,并新成立了一家时尚电商公司。其中,近期落地的MUSINSA投资最受争议,市场质疑其所代表的时尚领域,是否与安踏长期聚焦的运动属性出现偏离。丁世忠在安踏半年报中提出了“三问”,回答了外界对安踏战略的质疑。三问分别是:世界为什么需要安踏?多品牌如何深化差异化战略?...
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