京东单平台36小时劲销1.2万单,舍得自在“三大超预期”切入新消费撬动新增量

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Sep 02, 2025

白酒 行业正处于深度调整期,各大酒企纷纷发力探索新增量。 舍得酒业 瞄准新消费赛道推出业内首款低酒度畅饮型老酒——“舍得自在”。8月30日,舍得酒业在中国酒业协会举办了舍得自在新品上市发布会暨京东首发签约仪式。与此同时,“舍得自在”新品当日于京东平台开启预售,24小时获2万人加购,36小时订单突破1.2万,市场反响热烈。资本市场也给予高度关注。自8月15日新品即将发布的信息曝光以来,至9月1日...

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