暑期消费热潮持续涌动，成为拉动经济增长新引擎。8月，位于上海南京东路的MINISO LAND全球壹号店迎来亮眼业绩，单月销售额1600万元，刷新名创优品全球单店单月业绩纪录。IP产品作为业绩核心驱动力，销售占比高达83%。此前，该店已创下开业9个月销售额破1亿元的成绩，充分印证名创优品“大店战略”的成功推进与市场爆发力。
名创优品以“大店战略+全球IP”的双轮驱动模式实现业绩强劲增长。财报显示，2025年第二季度名创优品集团总营收达到了49.7亿元，同比增长23.1%。截至6月末，全国MINISO LAND已拓展至11家，覆盖上海、北京、广州、成都等核心城市，平均月店效达数百万。
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