蔚来新ES8预售半个月,看车还要排队

汽车之心
Sep 03

作者|郑森鸿蔚来什么车型卖得最好?从汽车品类来看,SUV 是蔚来的甜点区。过去三年,蔚来累计交付约 50.69 万辆,其中60% 是SUV。在 30 元以上高端纯电 SUV 市场,蔚来的市占率接近一半。无论是产品矩阵,还是终端市场份额,蔚来都称得上是最懂纯电 SUV 的玩家。这个标签,在蔚来最新一代 ES8 上,被强化到了极致。在大三排 SUV 赛道,几乎所有玩家都在围绕“家庭”和“增程”做文章。...

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