比以往的动作都大。作者丨赵晓晓编辑丨关雎图源丨小米官方微博在非洲,街边各种手机广告牌里,多了一抹橙色。这是小米橙。现在在非洲的肯尼亚、尼日利亚、南非和摩洛哥,都能看到这抹亮眼的橙色。六年前,小米说要加大在非洲布局,调整核心团队、开线下店,活水资本创始人许乐家之前就说过,“核心打法之一就是用广告。”但到最近两年小米才刚做出点成绩,挤进非洲手机排行榜前三。最近一年,雷军又开始给小米的“非洲”话题造势。...
Source Link比以往的动作都大。作者丨赵晓晓编辑丨关雎图源丨小米官方微博在非洲,街边各种手机广告牌里,多了一抹橙色。这是小米橙。现在在非洲的肯尼亚、尼日利亚、南非和摩洛哥,都能看到这抹亮眼的橙色。六年前,小米说要加大在非洲布局,调整核心团队、开线下店,活水资本创始人许乐家之前就说过,“核心打法之一就是用广告。”但到最近两年小米才刚做出点成绩,挤进非洲手机排行榜前三。最近一年,雷军又开始给小米的“非洲”话题造势。...
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