康师傅推出冰糖苦瓜,500亿饮料巨头的产品创新方法

食品招商网
Sep 07

8月,康师傅和十足便利店合作推出一款季节限定的饮料新品:冰糖苦瓜。这款新品仅在十足便利店销售,规格500ml/瓶,售价为4.5元。康师傅作为一家年营收500亿饮料巨头,其产品创新依然保持着灵活性和有效性。“冰糖苦瓜”很好地代表了巨头公司的产品创新方法。虽然目前只是限定产品(季节限定、渠道限定),但是围绕旗下经典大单品冰糖雪梨,康师傅在产品创新上迈出了很关键的一步。冰糖苦瓜:康师傅“冰糖系列”的重要...

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