9月9日，长江商学院教授李洋在第五届郎酒庄园会员节表示，当下产品同质化越来越严重，谁掌握了话题的主动性，谁可能就有更多的市场主动权。他说，小米非常会产生话题，“你看小米雷军的三个小时演讲里面，我不光是要产生话题，我一定要产生女性话题”。 李洋说，如果一个话题能够得到女性的推动，那这个话题的传播往往是有更大力度的。“比如小米SU7的防晒”，李洋说，“技术上到底防不防晒再说，但就因防晒这一个概念，马上就上了热搜”。
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