2025年自助火锅行业市场深度调研及发展趋势预测自助火锅行业正处于深度变革期。经过多年高速扩张,市场已从增量红利阶段转向存量博弈阶段,门店总数突破50万家,但增速显著放缓。头部品牌通过规模化效应占据主导地位,连锁化率提升至15%以上,而中小品牌则面临生存压力,被迫向区域市场收缩或寻求差异化定位。下沉市场成为核心增量来源,三线及以下城市门店占比超过52%,新一线城市则因消费理性化趋势出现逆势收缩。一...
Source Link2025年自助火锅行业市场深度调研及发展趋势预测自助火锅行业正处于深度变革期。经过多年高速扩张,市场已从增量红利阶段转向存量博弈阶段,门店总数突破50万家,但增速显著放缓。头部品牌通过规模化效应占据主导地位,连锁化率提升至15%以上,而中小品牌则面临生存压力,被迫向区域市场收缩或寻求差异化定位。下沉市场成为核心增量来源,三线及以下城市门店占比超过52%,新一线城市则因消费理性化趋势出现逆势收缩。一...
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